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9 top social media marketing tips to take your marketing to the next level.

9 top social media marketing tips to take your marketing to the next level.

1. Plan a Strategy for Each Separate Channel


It’s easy to group social media into one marketing strategy, but the truth is that every channel is very different and has its own set of rules for success.


While you can do a lot of things across the channels, you really need a specific strategy in place for every platform if you want to make the most of them.


Whenever you create a presence on a channel, ask yourself why you are there in the first place. What do you hope to gain from it? What are your specific goals? How do you plan to reach those goals?


Create an overall social media marketing plan, but also create separate plans for each platform you are on.


And if that sounds like hard work, stick to a small number of platforms and really get the hang of them before moving onto others.



2. Don’t Cheat the System


Whatever you do, don’t try and cheat the system.


The only way to enjoy success with social media is to play by the rules and to constantly create and share great content, engage with other users, and interact.


More Likes never hurts, but it is a vanity metric. And if you start trying to bypass the rules by paying for fake Likes, this could well come back and hurt you.


So spend time engaging with your audience and growing real followers—and if they enjoy what you do, you are sure to get plenty of Likes.



3. Track Your ROI


Every business these days knows that they should be on social media. But do you actually know why?


There is nothing worse than doing something because everyone else is doing it. Just because your competitors are on social media, it doesn’t mean that you should be.


You need to make sure that you are actually getting something back from all the time and effort you are putting into your social media activity.


Most businesses do not track social media ROI. What this means is that they have no idea if what they are doing even works.


Track your reach on Facebook, your Twitter mentions, your Google+ actions, your interactions on LinkedIn—anything that makes a difference to your business.


Track these constantly, at least every week and month, and you can then make suitable changes to improve your activity and get more from your investment.



4. Ask for Retweets


Retweets are a great way to extend the reach of your updates on Twitter. But how should you get more of them?


One way is to simply ask!


Don’t go crazy and ask your followers to retweet all of your updates. But you can certainly do so occasionally.


Just make sure your post really is worthy of a retweet. Include a link, an image, and a hashtag to make it more appealing, and don’t be too promotional.



5. Thank People for Sharing Your Posts


No matter which platform you are using, always thank people when they share your updates with their networks.


When people share your updates, this will help you to grow your own network, so you should always show your appreciation.


It is also a great way to build relationships—which is what social media is all about.


As well as thanking people for sharing your updates, keep an eye out for their own updates and return the favor by sharing them too.

6. Use Influencer Marketing


These days, people look for third-party reviews before making purchases. They don’t trust what you say about yourself, and the emphasis is on what other people say about you.


They want real opinions and views—and you can tap into this with influencer marketing.


Influencers often have a large number of followers who trust what they say. You should put some effort into finding out who the influencers are in your niche, the main people who your targets are influenced by on social media.


Then build relationships with these people.


It takes time and commitment, but the results will be well worth it. A single good influencer can get your message out there to many more of your targets, boosting your brand credibility at the same time.



7. Help People


Social media provides you with the perfect opportunity to help your target audience. In fact, you could well make this your main focus on social media.


Search for questions that you know you can answer, and provide detailed and helpful responses.


You may not convert a prospect into a customer—they may not even be a prospect in the first place—but you will build goodwill, and others will also see that you are an industry expert who is happy to share their knowledge for free.


Show the positive public face of your company on social media, be genuine about helping, and this will only help you in the long term.



8. Stick to a Calendar


With so many social media channels, and so much going on, it can be easy to get a bit lost on social media—especially when you get started.


That’s why it makes good sense to develop some kind of calendar to help you keep on top of your activity.


Staying organized is key if you want to get the most from your investment, so develop a calendar and share it with your employees so everyone knows what to post and when.


This will prevent you from getting lost—and it will help you to develop a much more defined strategy.



9. Use URL Shorteners


This tip has been around for a while—but it’s still an essential part of making the most out of your social media updates.


It’s most important on Twitter, where you only have 140 characters to make your point. You don’t want to be taking all that space up with a long URL, so use a URL shortener and get more space for adding useful commentary and hashtags.


As an extra bonus, you can also make it trackable—so you can find out exactly which updates are driving the most traffic to your site.


It’s a win-win for you and your social media activity.


Written by Joe Bing

Hello there!
My name is Joe . I’m a writer, creator, and pizza lover who spends most of my time either folded between the pages of books, meditating, running, exploring new places, hanging with my dog, or enjoying some quality black coffee.


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